
SEM vs SEO
Search engine marketing (SEM) and search engine optimization (SEO) are often used interchangeably. They do strive for the same result, better search engine impressions and ranking. Imagine a horse race and now imagine the horse as the SEO and the jockey as the SEM. As long as you keep this image in mind, you have an abstract model into how SEM and SEO work together. If your racehorse is old and sickly, it would not matter how good the rider is. Vice versa, the best racing hor