IT Block's very own IT Support tech Blog 

Search engine marketing (SEM) and search engine optimization (SEO) are often used interchangeably. They do strive for the same result, better search engine impressions and ranking. Imagine a horse race and now imagine the horse as the SEO and the jockey as the SEM. As long as you keep this image in mind, you have an abstract model into how SEM and SEO work together. If your racehorse is old and sickly, it would not matter how good the rider is. Vice versa, the best racing hor

In this edition of our blog, we would like to highlight the importance of maps, the digital ones that are. Bing or Google or Apple, whichever it is, you want your entity or business to be on them. And here is a little tip: If done right, you can increase the probability of your location to be displayed at the top of each map search. Imagine if you were a cupcake shop and always turned up in the results when people search for "dessert shop" or "cupcakes". Now that would be g