Clickbait - How Does It Work?

BREAKING NEWS - Something big has happened, and you instantly want to click on this news page because the title tells you to.

Clickbait is an art-form, but it gets a bad reputation, not only because it over-exaggerates stories and information, but because sometimes it is an outright lie in the world of the internet. We see clickbait every day, on places like news websites, YouTube and Facebook, it is all there for one aim, just like regular posts - Attention.


Clickbait - How Does It Work?
Clickbait - How Does It Work?

Our attention spans online are incredibly short, in fact, we can judge whether we want to continue looking at something in a fraction of a second. A clickbait title can be the turning point between viewing a page, and turning away from it - A boring title isn't going to get a lot of attention, unless it is a specific tutorial, or something already relevant or trending.

Something that is easy to clickbait at the moment online could be related to any of the following:


  • Coronavirus

  • Donald Trump

  • International border news

  • Bill Gates conspiracy theories

  • Concerns about the safety of 5G (Again, a notable conspiracy theory effort)

As you can see, these are all somewhat linked together by the fact that they are all topics in heavy discussion amongst the public, and they all broadly link together with the current climate of the world being in a pandemic. Any story that is click-baited surrounding these topics is going to grab attention.


So, how do you spot it?

Clickbait - How Does It Work?

Clickbait - How Does It Work?