• Harrison Jones

Clickbait - How Does It Work?

BREAKING NEWS - Something big has happened, and you instantly want to click on this news page because the title tells you to.

Clickbait is an art-form, but it gets a bad reputation, not only because it over-exaggerates stories and information, but because sometimes it is an outright lie in the world of the internet. We see clickbait every day, on places like news websites, YouTube and Facebook, it is all there for one aim, just like regular posts - Attention.


Clickbait - How Does It Work?

Our attention spans online are incredibly short, in fact, we can judge whether we want to continue looking at something in a fraction of a second. A clickbait title can be the turning point between viewing a page, and turning away from it - A boring title isn't going to get a lot of attention, unless it is a specific tutorial, or something already relevant or trending.

Something that is easy to clickbait at the moment online could be related to any of the following:


  • Coronavirus

  • Donald Trump

  • International border news

  • Bill Gates conspiracy theories

  • Concerns about the safety of 5G (Again, a notable conspiracy theory effort)

As you can see, these are all somewhat linked together by the fact that they are all topics in heavy discussion amongst the public, and they all broadly link together with the current climate of the world being in a pandemic. Any story that is click-baited surrounding these topics is going to grab attention.


So, how do you spot it?

Clickbait - How Does It Work?

Clickbait - How Does It Work?

Most of the time, clickbait is either false, a bending of the truth, overly optimistic, overly negative, or unrealistic (But plausible). Here are a few examples:


"Earn $5,000 a month online starting today"


"Bill Gates created coronavirus - Reports suggest"


"Coronavirus isn't real"


"5G is going to kill everyone"


"A coronavirus vaccine will be ready this year - Mr doctor insists"


As you can see, these all grab attention in one way or another, and it sometimes becomes a problem - When fake news is spread, it spreads like wildfire, it trends on social media, and people begin to protest, rally and turn against celebrities and governments.


How do I avoid falling for clickbait?

Clickbait - How Does It Work?


An obvious step to take would be to rid of all forms of technology, remove your TV, mobile, laptop from your life, but sadly for the vast majority of us, this is impossible to execute. An easier thing to try is to use news sources that are endorsed by the government (& not a single party), who aren't for-profit (Such as the BBC in the UK) or news websites that cater equally to the globe (E.g. the Wall Street Journal).

Clickbait - How Does It Work?

Good examples of biased news pages include CNN, Fox News, Daily Mail etc, who all either sway to the left or the right (In relation to governments who have a left-wing and a right-wing party).


It is also best to not trust anything you see on social media, as it is a community thriving on attention and advertisement. Clickbait is everywhere, but if you spot it, you'll do yourself a world of favours, and learn where the truth of stories and

news really lies.

Thank you for reading 'Clickbait - How Does It Work?' by IT Block. IT Block is an IT support services provider in Singapore and a registered Google News source.

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